Welcome To Twitter
To aide in the twitter discovery process, we created 15 videos for both new and existing users demonstrating various functionality. But instead of your typical user interface how-to video, we created an animated world full of wonder and delight.
Video
welcome to twitter
Twitter was growing rapidly in popularity. People were signing up left and right, but with little understanding on how to use the platform. To welcome newcomers, Twitter briefed us to show users how to get the most out of Twitter.
And so 15 small worlds featuring yetis, hot dog stands, surf, and more were born to teach us all how to tweet, @, reply, take selfies and beyond.
“Welcome to twitter” Film
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Key Frames
This was an extremely collaborative projects that involved many people. I played a part in art directing the color scheme, environment, and character design for all the various worlds. I also helped craft the story of the tweets in the UI.
TEAM
Agency: Swift + A Possible Agency
Client: Twitter
Creative: Aaron Feiger, Boaz Frankel, Blakely Dawdson, Nick Bynum, Aimee Broadbeck
Production: Brand New School
