MSNBC

MSNBC Brand Refresh

In 2021, MSNBC and the country were ushering in a new political landscape. Biden had been elected and we all were redefining ourselves in a post-COVID world and a forever altered news-scape.

Let’s face it. There’s a lot of noise out there. And there are more options than ever before when considering what to watch, read, listen to, and even believe. Through this shifting landscape, MSNBC solidified its voice and with that its relationship with viewers. While the rest of the category is transactional, cold, and void of depth, MSNBC goes a layer deeper, and invites us in to understand the news and the world around us.

Brand Anthem “Out In The World”

VALUE Films

Each brand value received a unique film highlighting the type of reporting the lived into that value. Below is an example of “Showing Up”.

ON AIR GRAPHICS SYSTEMS

The campaign work was so loved that we were asked to extend our art direction and design thinking into an on air graphics package that would be used at campaign launch and for coverage of Biden’s 100 Days in Office.