Hyundai Venue

Hyundai gave us the dream brief — be unique.

The 2020 Venue was the first CUV in the Hyundai family and was geared toward first time buyers (late Millennials/early Gen-Z). For this pitch our insights led us to talk about the Venue’s features in a language our audience appreciated — humor. Introducing the Absurdly Sensible campaign. One part relate-able, one part educational.

Spoiler: We won.

REsult

We won the pitch and the AF team produced this campaign at the end of 2019. Additionally, this work led to additional business wins for our agency in Australia.

Team

Creative: Carren O’Keefe, Jim Woods, Mike Lipton, Ben, Claire Zimmerman, Bryan Tiege, Spencer Tanner