adidas GLOBAL BRAND DESIGN

Have you have had a project knock on your door that felt like it was made for you?

This was that project. From the moment I joined the team, I knew I’d be able to have an impact. The adidas women’s team was looking to make a change. As one of the largest and most recognizable brands in the world, they knew they had a responsibility to not just reflect culture but lead it.

This Creative Direction was used to brief in agencies, vendors, and cross-functional partners for 2021. It included tone of voice, the annual narrative and in depth art direction guidelines including photography approach, styling, film treatments, motion capture, art/graphic elements, and an inclusive production guideline.